In the financial landscape, lenders and credit unions face significant challenges when vehicles used as collateral are not promptly recovered. MVR offers a comprehensive solution designed to streamline the recovery process, mitigate losses, and enhance operational efficiency.
Cinema 4D / Redshift
I used Cinema 4D and Redshift to create the 3D visuals. The brand guidelines called for a clean, stylized depiction of the environment, with dark blue structures and a light gray ground plane. To establish natural outdoor lighting, I used the RS Clouds plug-in and supplemented it with additional area lights to enhance the contours of key objects. The car paint material was kept simple, using a basic shader with only minimal adjustments for some realism.
Process
I led the entire video production process from concept to final delivery—overseeing ideation, creative direction, storyboarding, styleframe development, animation, and video editing. This involved shaping the visual narrative, defining the tone and pacing, and ensuring every design and motion choice aligned with the brand’s message. I guided the project through multiple phases of iteration, collaborating across design and marketing teams to refine the storytelling, visual flow, and overall impact.
